CASE STUDY
"I want to make our business development activity more professional, coordinated, effective and customer-friendly."
Client: Grant Instruments (Cambridge) Ltd
Consultants: Kevan Williams
Grant is a world leader in the manufacture, design and sale of equipment for sample preparation, scientific analysis, data acquisition and data analysis. They pay the highest attention to quality, reliability, service and support which requires sophisticated management of the customer relationship across the whole business development cycle.
As part of a larger package of advice and support from Magela, Kevan Williams designed and ran a series of training modules covering sales, relationship management and account planning.
Ludo Chapman, Managing Director of Grant reported back: 'Since the training, the change has been noticeable: my managers are much clearer about their objectives and how to achieve them. The techniques and skills from Kevan's programme have made them much more motivated and confident as well.'
