CASE STUDY
"How can we get our engineers to build our business relationship with customers?"
Client: Cambridge Vacuum Enginering CVE is a UK manufacturer of state of the art electron beam welders and vacuum furnaces, exporting all over the world. Their service engineers spend long periods of time with the customers, but had never been trained to manage that relationship to best effect. Bob Nicolson, Managing Director, asked Magela's Chris Markiewicz to design and run a programme for the engineers. Feedback from the engineers was excellent and Bob Nicolson commented:
Consultants: Chris Markiewicz
'My engineers are now able to manage their visits to customers with both the confidence and techniques I want them to have. And although I have not asked them to sell, all of them are now contributing to our sales efforts and some are even actively doing so.'
